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Presentation in Arkitektura - Vitra
In 2007, the Swiss-German company Vitra, unveiled its Vitra Home space in the shop Arkitektura, located in Barcelona, which focuses on kitchen furniture. During the event to introduce the brand, organized by IT Comunicación, the guests had the chance to get to know both the classic and most recent designs produced by the brand, including artworks from the Vitra Design Museum.
The event brought together a large variety of potential clients, professionals from the design field, and the media. All invitations and the subsequent follow-up were managed by IT Comuniación. This event was able familiarize potential consumers with the brand in an effective and positive way by sharing the brand’s values and its quality products.
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