The designer furniture store, Arkitektura, was launched in Barcelona in 2007 and was the first enterprise in Spain for the well known British furniture designer and producer, Established & Sons. Tamara Caspersz – a member of the design company’s team – and Marta Ventós – owner of Arkitektura – attended the opening cocktail evening, conceptualized and executed by IT Comunicación. The project managers were able to engage with the media and take part in previously arranged interviews. Also, IT Comunicación took charge of managing public relations as well as all contact with invitees, who included design professionals and interior designers from Barcelona.