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Lladró - Media relations
IT Communication designs and develops PR strategy for media relations inSpainfor the renowned brand Lladro. Our tasks include both news content generation on the porcelain firm and its collections, as well as organizing press trips. In this regard, the agency was responsible for arranging interviews with company managers and designers who work in it, in addition to exclusive presentations of new releases and the respective media invitations. The priority here is to get media qualitative coverage representing the true essence of the company, and reflecting as well the new aesthetic paths Lladró has explored in recent years.
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