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The Fantasy Event by Jaime Hayon
IT Communication designed and coordinated the PR strategy and communication with the media for the presentation of the new “Fantasy” collection created by renowned Spanish designer Jaime Hayon. Two social events inBarcelonaandMadridwere held giving exclusive press presentations with the presence of Hayón and Rosa Lladró. It was a wonderful opportunity to increase the visibility of Lladró as an innovative and pioneering brand among the targeted audience and, in the same sense, get qualitative coverage media. Thanks to the presentations of “The Fantasy” the collaboration successfully accomplished the objectives of strengthening existing links between brand and target audiences, getting media coverage for the new collection and repositioning Lladró as a pioneering and innovative brand and help create traffic in boutiques .
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