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Westwing - Media relations
IT Comunicatión was the Spanish PR agency for Westwing Home and Living; an ambitious e-commerce project which first started in 2011 and which arrived in Spain in 2012. The project involved the first exclusive e-commerce platform within the interior design field. Following the introduction of Westwing to Spain, the company has evolved continuously, achieving a competitive advantage in flash sales over its competitors. IT Comunicación has been in charge of developing a PR program involving overall media relations and the presentation events of Westwing.es inMadrid andBarcelona. Following these actions, the agency maintained a constant flow of corporate and product-based communication. Thanks to these positive steps, several general and trade-specific publications showed interested in the project which resulted in widespread recognition.
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