In 2012, IT Comunicación was consolidated as the PR & Communications agency in Spain of Flos, leader within the lighting sector. The agency designed and developed the strategy concerning the company’s relationship with the media as well as taking care of the adaptation and creation of the informative content concerning the company itself, its products, in addition to the organization with all aspects concerning the press in circumstances such as international fairs. Actions executed by IT Comunicacion were done with the goal to approach the company to the Spanish public, facilitating information about its diverse subsidiaries, catalogues, products and the overall corporate profile of Flos in Spain, resulting all these actions into the international coverage of the company reflecting its virtues and product differentiation within the sector.