In accordance to the presentation event of the new collection “Canasta” from Patricia Urquiola for B&B Italia Outdoor, IT Comunicacion was in charge of the design and development of the overall concept regarding the event, as well as the social and press invitations, including a complete programme of one-to-one interviews with Patricia Urquiola with the specialized media covering the interior design sector. The presentation took place in the B&B Italia shop located in Passeig de Gracia in Barcelona, and it included the participation of Giorgio Busnelli, president of the company.