In occasion of the opening of the single-brand first store store of Nanimarquina inBarcelona, IT Comunicacion took take of the planning for the global strategy of the brand. Furthermore, the agency was responsible for the design and execution of the inauguration programme, including the presentation for the media and the creation of the proposal and development of activities related to, including an event for professionals and opinion leaders. Referring to the event presentation, IT Comunicacion took part on the organizations of interviews with specific media and general information, including publications on lifestyle magazines. Following these communication actions, intense qualitative media coverage was created concerning the new shop, the brand, its instigator and its products.