- Muntaner 462, 1r 2a
- Barcelona 08006
- T. 34 93 362 10 34
- F. 34 93 300 32 66
- info@itcomunicacion.com
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W Barcelona - Media relations
IT Comunicación works as the PR agency forW Barcelona, assisting with the design and development of the brand’s communicative events and strategies on a worldwide level. Both before and since the hotel’s opening in 2009, IT Comunicación has carried out communication projects to position the hotel according to the brand’s values and business goals in coordination with the company’s headquarters inNew York.
The company’s communication project has contained an important corporate component from the start, and aside from the reported benefits of tourism and the increasing popularity of the city, it has had a significant impact on the “product”, contributing to the constantly high level of room occupancy. The communications program involves design and coordination of all necessary strategies and events in order to closely link the hotel to the city and to consequently increase its recognition across Spain as well as internationally.
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Related Projects
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