W Barcelona Premiere

The W Barcelona Première took place in March 2010. It consisted of a series of events which made up the official international opening of the hotel. The communications program developed by IT Comunicacion -in coordination with W Barcelona and the W Hotels brand- was carried out over several days as a variety of events involving and bringing together local businesses, the city’s social scene, local and international media, corporate representatives of the Starwood Hotels group –specifically W Hotels- as well as those working in the hotel itself.

IT Comunicación was in charge of launching the official opening ceremony and the subsequent cocktail party which attracted more than 350 people including leading influencers, collaborators, members of the W Hotels brand, and local institutions. Furthermore, IT Comunicación organized a social event with various exclusive performances in the Extreme WOW Suite.

Apart from organizing the inaugural events taking place within the hotel itself, IT Comunicacion was responsible for the design and implementation of a Fast Track guide around Barcelona for local and international media using the guidance and recommendations of personalities from a variety of fields including architecture (Ricardo Bofill), design (Isabel López), fashion, music and gastronomy. This initiative was in keeping with W Barcelona’s philosophy; to offer all visitors insider access to the city.

Moreover, IT Comunicación was in charge of all media relations involving all aspects of promoting the W Hotel brand, its arrival inBarcelonaand the consequent introduction to the Spanish market.

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W Barcelona Premiere