Since 2010, W Barcelona has contributed to the collection of funds for the “Road to Awareness” campaign, run by the Starwood group -which includes the W Hotels-, in support of various UNICEF projects. W Barcelona has organized -in collaboration with the DIR Group- several editions of the “Pedalea X UNICEF”. This large event with macro SpinDir sessions has been successfully organized year after year, taking place at theRosa dels Vents square, and with the participation of hundreds of people including recognized personalities from the cultural scene, sport, politics and television. IT Comunicación is responsible for the design of all press materials for the campaign as well as managing relations with a wide selection of target media and assisting with the distribution and follow-up of invitations.