IT Comunicación, as the communication & PR agency of the W Barcelona, has also been responsible for managing all communication related to Bliss Barcelona; the first Bliss spa inSpain, located in the hotel. Since its opening in 2009, IT Comunicacion has developed a large variety of media relations activities, including the organization of open door events and private visits, maintaining a continuous flow of information to the press as well as managing the process of loaning products for promotional purposes. Moreover, IT Comunicación has been responsible for the elaboration of all informative materials destined for the press and for managing agreements struck between Bliss Barcelona and the media, as well as events for bloggers and specialized press focusing on beauty and lifestyle.