10 years after its opening in Barcelona, the Hotel Omm renovated the Roca Moo and the inaugurated the RocaBar. This was the result of the shared excitement and mutual understanding between the Hotel Omm and the Celler de Can Roca, elected as the best restaurant in the world according to “The World’s 50 Best Restaurants 2013” ranking from the British Restaurant Magazine. The opening of the new project Roca BCN took place on February 2012 and it included a variety of social events as well as the presentation to the press with the participation of Rosa Esteva –owner of the Hotel Omm- and theRoca brothers (Joan, Josep and Jordi). IT Comunicacion was responsible for managing and coordinating the public relations and the different aspects concerning the social meetings. Furthermore, the agency took charge of the overall communication with the media concerning the new Roca BCN project. This magnificent collaboration and the consequent national press coverage including interviews, reports and publications about the project resulted on the widespread broadcasting on TV, radio, lifestyle magazines, and overall national press.