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Tragaluz - Media Relations
Grupo Tragaluz currently has 18 restaurants scattered between Barcelona,Madrid,MexicoCity, as well as the Hotel Omm located in Passeig de Gracia. As the group’s communications agency, IT Comunicacion desgined a communication strategy for the launch of the new establishments, developing the creative concepts for the inauguration events, and taking responsibility for all aspects of production and invitations both of guests and journalists.
The agency is also responsible for conducting the overall communications strategy targeting both potential clients and the media in order to position the concept of each new opening. IT Comunicacion is also responsible for the creation of press materials and the management of media relations, based on a personal relationship with journalists.
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