Opening in Paseo de la Castellana (Madrid) at the end of 2011, Luci Bombón presents itself as an example of a contemporary brasserie. IT Comunicacion strengthened all actions according to the relation with the media, including the planning of individual private visits for the press to the establishment. Being the second establishment of Grupo Tragaluz inMadrid, the opening was extensively covered on the national press including some of the most important lifestyle, travel and gastronomy magazines as well as weekly supplements and reports about the restaurant in national television.