Opened in 2011, Pez Vela is the new concept of beach bar located on the Barceloneta where the public can enjoy the pleasures of theMediterraneanalong the year including the menu focused on salads and “paellas”. As the PR & Communications agency of Grupo Tragaluz, apart from the elaboration of all informative materials about the establishment, IT Comunicacion designed the communications strategy with the media, focused on a programme of individual visits with reporters from important publications fromMadridandBarcelona.