IT Comunicación became the PR agency for Cornelia&Co, the restaurant/shop/market from Barcelona, for its opening in 2010. As well as coordinating media relations for the official unveiling of the project, IT Comunicación devised long and short term media communication plans, incorporating both local and international press. As a result, the company received widespread, high quality media coverage in publications encompassing lifestyle, guides, design, supplements, industry, television etc. After this collaboration period, the agency continued working proactively in order to maximize communication opportunities and to gain coverage from various different angles. Moreover, the agency managed reports, individual visits to the restaurant as well as interviews.