Aquarel Fruity Campaign

IT Comunicación was responsible for the marketing campaign promoting the new Nestlé flavoured water during June and July 2007 along the Spanish coast. The goal of this project was to promote the product recognition and influence the expected demand from the general public sharing the variety of benefits that the new product offers. IT Comunicacion came up with the idea for the campaign and consequently was in charge of the execution and the development of all logistics. The agency used a street marketing strategy which successfully called the attention of the general public by giving away the new flavoured water product without charge to everyone. This marketing project involved a variety of agents using segways to give away the new product all along the coast to the public resulting on giving away around 6’000 botles per day.

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Aquarel Fruity Campaign