Lavazza Calendar 2009

With more than two decades of history, the Lavazza calendar has become one of the icons of the pop culture and examples within fashion and photography. One of the main elements of the 2009 campaign was the official presentation event which took place in the Villa Miani inRome, in which IT Comunicacion was in charge of managing the travels for the national press. Furthermore, the agency elaborated all communication materials for the Spanish and international media and managed the relations with the media between representatives of the Italian firm, the Annie Leivobitz and the international press.

The presentation of the 2009 calendar was done by the renowned photographer Annie Leivobitz and it had a tremendous impact on the media, including national and international coverage of the event and the Italian firm on TV and lifestyle publications.

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Lavazza Calendar 2009