With more than two decades of history, the Lavazza calendary has become one of the icons of the pop culture and examples within fashion and photography. One of the main elements of the campaign was the event concerning the official presentation in which IT Comunicacion was in charge of managing the travels for the national press. Furthermore, the agency elaborated all communication materials for the Spanish media.
In 2006Barcelonawas the location chose for the presentation of the 2007 calendar done by Eugenio Recuenco. IT Comunicacion took responsibility for the creative proposal of the event -including the presence of Ferran Adrià- as well as handling all aspects related to the production and logistics of the event, which took place in the Cavas Codorníu located in San Sadurní de Noya.