- Muntaner 462, 1r 2a
- Barcelona 08006
- T. 34 93 362 10 34
- F. 34 93 300 32 66
- info@itcomunicacion.com
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Lavazza - Passion me Presentation
IT Comunicación manages the collaboration between Ferran Adrià and the Italian coffee company, which has led to the creation of new Lavazza products under the chef’s signature; Èspresso and Passion>Me for example. Furthermore, the agency has taken responsibility for the launch of those products in Spain, with all the PR&Communications tasks such as presentation events, actions involving points of sale, and the overall relation with the media. Concerning the innovative recipe Passion>Me, its launch in Spain included the presence of Ferran Adrià and the renowned TV host Andreu Buenafuente who participated on a showing of the company’s products in Barcelona
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Related Projects
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