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Grundig - Media relations
IT Comunicación became the PR & Comunications agency of GrundigSpainduring 2004 and 2011, being responsible for the extensive communication labour including media relations, and taking in charge the creation of corporate and product materials. Co-working with the marketing department of the German consumer electronics company, IT Comunicacion participated in specific tasks involving distributors and media, in addition to the organization of the events from the same sector where Grundig was present. This continuous effort regarding the strategy, along with the proactive communication on the financial performance of the Spanish subsidiary, leaded to the continuous apparition of Grundig products on the main publications covering the sector, in conjunction to the coverage from lifestyle and general press. As time went by, IT Comunicacion took responsibility for the corporate communication, organizing interviews and meeting for the Spanish upper-management with the specific press within the sector.
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