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Puig -TRESemmé Launch
IT Comunicación took charge of the design and implementation of the launch in Spainof the new line of hair products from Grupo Puig: TRESemmé. The agency developed a project with the collaboration of actress Elsa Pataky, aiming to increase the presence of the TRESemmé brand and its products by emphasizing the product’s quality. The event organization involved inviting directors and chief editors of the most renowned lifestyle publications and scheduling a program of activities including hair and beauty treatments at the Saurina Institute. This was followed by a presentation and press conference at the Palau Moxó inBarcelona.
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