IT Comunicación organized and coordinated the international presentation of Le Meridien Hotel, the new concept from Starwood Hotels & Resorts. The social event entitled One Night Barcelona lasted for three days in which the new concept of hotel was shown to the national and international press, apart from the presence of theBarcelona and overall Spanish society. The programme was developed by IT Comunicacion and it included: Day 1 – working lunch for the press inBarcelona; Day 2 – working lunch for the international press, and social event during the night; Day 3 – breakfast for the press and visits to Le Meridien Ra facilities located inTarragona with a selection of specific media.