Visit London - Media relations

IT Comunicación was selected over several competing PR agencies to take charge of designing and developing a communications strategy for the city of London to be carried out in Spain. Our tasks included, between 2007 and 2009, the elaboration of informative content about aspects of the city’s tourism –including scheduled newsletters– and the distribution of these materials to the media. Moreover, IT Comunicación organized all aspects –including the concept, logistics and activities programme– of these trips, which took place on special occasions in the city or as the result of an innovative travel plan. All activities which formed part of the project were coordinated with Visit London, the official tourism organization for the British capital.

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Visit London - Media relations