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Staar Surgical - Media relations
IT Communicacion developed the communications plan for Staar Surgical, manufacturer of intraocular lenses, with the occasion to present and introduce a new product in the Spanish market: ICL lens. IT Communication worked on the strategy and the communication planning aimed at both professionals and general public through media. For this matter, a study group with leaders in this field was set up in order to successfully make a presentation and proceed with all actions concerning the communication.
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