eHealth Week is a pan-European event concerning the most important technology applied to health, involving the World of Health IT (WOHIT) conference as well as the Conferencia Ministerial of eHealth. The country which holds the European Presidency is the one in charge of hosting the event. For this reason, the 2010 event took place inBarcelona. IT Comunicación was in charge of the communication of the event as well as managing all marketing and communications elements for the WOHIT conference. Furthermore, the agency was in charge of managing the press room and the relations with the media.