eHealth Week is a pan-European event concerning the most important technology applied to health, involving the World of Health IT (WOHIT) conference as well as the Conferencia Ministerial of eHealth. The country which holds the European Presidency is the one in charge of welcoming the event. For this reason, the 2011 event took place inBudapest. IT Comunicación was in charge of the communication at all countries from EU as well as the required actions and organization with all local media from the different countries. Furthermore, the agency was in charge of managing the press room and the relations with the media.