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Bloss Group - Media relations
IT Communicacion developed the communications plan for Bloss Group, distributor of intraocular lenses, in order to successfully introduce a new product in the Spanish market: ICL lens. IT Communicacion worked on the strategy and the communication plan targeting both professionals and the general public through media. For that, IT Comunicacion set up a study group which included leaders within the field in order to create a successful presentation and be able to execute all communication actions. In addition to media relations, the agency also coordinated the participation of Bloss Group in various industry meetings and conferences and technical seminars with the collaboration from the marketing department of Bloss Group.
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