Since 2011, IT Comunicación has been responsible for managing all media relations activities for the Costa Este Group, a leading company in the restaurant and leisure industry in Barcelona. The agency has produced all informative content, be it from a corporate point of view, presenting their business project in full, or from the point of view of a single product, developing ongoing communication about new openings, programming and special events, with the aim of increasing interest and recognition of the group’s establishments among the target market. Furthermore, several press visits were organised for the various inaugurations or developments of the group’s establishments, during which the media were able to learn a great deal about the company and its owners.