On the occasion of the reopening of the Loewe store inBarcelona, IT Communicacion designed a complete communication plan that contemplated the concept and production design of the event, divided into two parts, the presentation of the new shop space and the runway at the Fundació Antoni Tàpies, in addition to the call for guests. The event, which was attended by senior executives of the firm and its artistic director until then, Stuart Vevers, was attended also by a very select representation ofBarcelonasociety.