- Muntaner 462, 1r 2a
- Barcelona 08006
- T. 34 93 362 10 34
- F. 34 93 300 32 66
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Cruciani´s Bracelet - Fero (World Day against breast cancer)
The action of Cruciani designed by IT Communicacion, during the celebration of the International Day for breast cancer, involved objectives such as increasing awareness, outreach and fundraising for the foundation FERO oncological research.
The captation for those funds were made through bracelets from the brand Cruciani C designed and produced for this occasion using a pink ribbon icon.
The shops of Passeig de Gràcia which got involved into the initiative, bought 100 wristbands of Cruciani C, and later on Cruciani gave the 100% of the amount paid by merchants for the purchase of the bracelets.
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