IT Comunicación developed the creative concept, production design, and management of PR and media relations on the occasion of the fourth edition of the “Beca Fero”, which aims to promote translational cancer research inSpainand promote scientific projects with high clinical applicability in oncology. The event consisted of two parts, a press conference in the morning at the hotel AlmaBarcelona, and the gala dinner organized at the Teatre Nacional de Catalunya (TNC) which was attended by personalities from the science scene and business sector from around the city. The fourth Fero scholarship was awarded to Dr. Hector G. Palmer, VHIO researcher to investigate the molecular mechanisms responsible for the progression of colon cancer.