The Breast Cancer Research Foundation, chaired by Evelyn Lauder, organized an event at MACBA in Barcelona to collect donations on behalf of Dr. Baselga and the fight against breast cancer. The event consisted of selling photographs taken by Evelyn Lauder, whose profits were donated directly to the fight against cancer. IT Comunicación organized the event for National Day Against Breast Cancer 2004, attended by Evelyn H. Lauder (global vicepresident of Estee Lauder and president of the BCRF) as well as the president of the MACBA foundation as the event’s host. Also, the agency took charge of all contact with invitees with the objective of helping to increase the donations received by the foundation and to involve local media and opinion leaders in the battle against breast cancer.