During the Spanish F1 Grand Prix in 2006 and 2007, the agency organized the assembly of the Pit Lane Park which the BMW Sauber team set up on Moll de la Fusta in Barcelona to bring a taste of Formula 1 to locals and visitors alike. IT Comunicación’s involvement spanned from managing relations with local authorities and obtaining the necessary permits, to designing the production process itself as well as coordinating all media relations involved in the event.