IT Comunicación was in charge of the strategic plan for the creation of the event of the Premios Arte y Mecenazgo (La Caixa Foundation) in 2011, including the design of the general concept and basis related to the awards, along with managing the participation of a specific jury and the relations with institutions, all that with the collaboration of theLa Caixa Foundation. More over, the agency took responsibility for the creation of all graphic and communication materials related to the project, as well as the implementation of the plan design for the relationship with the media.