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Yingli Solar - Media relations
IT Communicacion handled the communications strategy and media relations of Yingli Solar for a period of two years. Yingli Solar is one of the leading manufacturers of vertically integrated photovoltaic products. From the beginning of the collaboration, IT Communicacion developed the communication planning focused in Spain and supported the marketing department of the company. In addition to media relations, the agency also coordinated the participation of Yingli Solar at several fairs and meetings within the sector, as well as organizing events both press and customers.
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