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Trina Solar - Media relations
IT Communicacion worked during two years for photovoltaic manufacturer Trina Solar, developing and implementing its communications strategy as well as handling the overall media relations inSpain. From the beginning of their collaboration, IT Communicacion worked on the strategy and the communications planning with agencies from other countries aroundEurope, key markets for the company. The agency was also responsible for supporting the customer communication with the help of the marketing department. In addition to media relations, the agency also coordinated the participation of Trina Solar at several international trade shows, and organized various events for both press and clients, among them it included a press conference and a “roadshow”.
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