Natura - Media relations

As communications agency of the Maremagnum shopping center, the first mall to be located next to the sea, IT Communication designed an annual communication strategy including all the mall’s activities, and also managed the communication plan for the opening of the new dining terrace. More over, at each establishment, IT Comunicacion had the responsibility of developing the creative concept for the opening and was in charge for all aspects concerning the production of the event and its invitations for both guests and journalists. IT Communication is also responsible for the creation of press materials and the management of media relations, based on a personal relationship with journalists. The agency is also responsible for conducting an overall communications strategy targeting both potential clients and the media with the aim of positioning Maremagnum as the reference shopping center inBarcelona.

Sector

Services

Natura - Media relations