In 1995 the Maremagnum shopping center opened its doors. Later on in 2005 it was restored and repositioned, and in 2012 they introduced its new terrace dedicated to gastronomy. The inauguration of the new Maremagnum project, which took place in April 2012, took place in two events: a social, and a press presentation. The agency managed and coordinated public relations and various aspects of social invitations. IT Comunicacion was responsible for the communication with the media concerning the new project. As a result of the announcement within the press, the interviews and individual visits, we have obtained qualitatively different pieces of media coverage within the sector, presence within the general newspapers at a national level, including lifestyle magazines and supplements, radio and TV , among others.