Safelayer - Media relations

IT Comunicación worked between 2009 and 2012 as the PR agency for Safelayer, a leading company in the field of IT security. In collaboration with the company’s marketing department, IT Comunicación was responsible for all press materials and activities including media relations and interviews with some of the most influential economic and general press.

Communication tasks followed the company’s business objectives such as promoting and cementing the presence and prestige of the firm within the Spanish market and contributing to its global expansion. Coverage was obtained in general, economic and specialized press as well as appearing in numerous international publications. During this process, positive reports from international analysts were used to strengthen the positioning of the firm and add to its reputation.

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Safelayer - Media relations