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Richard Mille - Media relations
IT Comunicación worked as the PR agency for Richard Mille, a luxury watchmaker, and took in charge of developing the brand’s PR strategy with the goal of increasing and strengthening their product recognition within the Spanish market. From the beginning of the collaboration, IT Comunicación was responsible for all media relations including the planning of all tasks involved in promoting the brand, its relationship with the media, coordinating all advertising and devising the PR strategy including the organization and execution of events in order to achieve the brand’s goals.
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