IT Comunicación is the PR & Communications agency of Il Caffè di Roma in Spain, one of the most importants representants of Lavazza within its Italian coffee shops. Since the beginning of the partnership, IT Comunicacion has been responsible for the organization of the overall communications, including marketing strategy, relationship with the media, and the organization of presentation events of Il Caffè di Roma together with the press conferences, establishment openings and special interviews and events for the media. Thanks to these actions, and the constant flow of corporate and product communication, Il Caffè di Roma has been covered by some of the most influential national and international press.